Thursday, May 12, 2016

What is Concept, Level, And Product Hierarchy?

Before we discuss more about the concept, and product hierarchy level, we must first understand what it is about concepts, levels and hierarchies? According to wikipedia concept is abstract, universal mental entity that refers to a category or class of an entity, event or relationship, the level is a tool to measure the height of the specified height limits.

 For example, the tank water level meter, useful for measuring the water level in the tank with the unit length (meters) or percentage, while the hierarchy is a collection compiled. The product itself is something that produced a manufacturer or company. Now that we know all that we know what the right concepts, level, and product hierarchy.

To find out more details about all of it then this article will discuss more in depth, for more details, please note the following explanation. Product is everything that is offered by the company in this case producers of note, purchased, requested or consumed as fulfilling the needs or desires the relevant market. In this case the product may include physical goods, services, people or individuals, places, organizations and ideas. So we can conclude bahwasannya product may be either tangible or intangible benefits-intangible that can satisfy the customer.

 When we speak in the concept of the product is all understanding subyetif of the top manufacturers of everything that can be offered as a form of business to achieve organizational goals through fulfilling the needs and desires of consumers, in accordance with the competence and capacity of the organization as well as the purchasing power of the market.

To menrencanakan offers or product pamasar (manufacturers) should be able to understand the five levels of the following products: The main products / core, which is the main benefit is actually needed and will also be consumed by the consumer (customer) of the order to each product. Generic product, a basic product that can fulfill the function of the product the most basic or minimal design so that a product can function.

Products expectations, a formal product offered by various manufacturers kelangkapan and condition normally expected and agreed to be purchased by the consumer. Complementary products, is pelangkap of a product that has been fitted or added benefits and services, so as to provide supplemental satisfaction of certain product and can be differentiated from competing products. Potential products, merupak all sorts of additions and changes that may be developed by a company to a product in the future. Each product must berkaita produ-hierarchical manner with other specific product. This hierarchy starts from products mendasr samapai with a specific product or item that can menuasakan those needs. In this hierarchy has seven levels, namely:

 Need family, the fundamental needs that make up the product family, for example, is a sense of security. Product family, are all first-class products capable of satisfying a basic need with effective levels were adequate, as a sample is a savings and income. class products, is a set of products that are in the product family which has a close relationship. The product line, a set of products in the class of closely related products (have the same function, are sold at the same consumer groups, dipasrkan the same distribution, as well as the price on the same scale).

 Types of products, items that are in a product line that has a specific form of the many kemungkinaan product form. Brand (brand), a name that may be associated with one atu more items that used to be able to identify the source / kerakter item concerned. Intem, is a special unit that would exist within a brand or product line that can differentiate by price, size, appearance, attributes, or other. Or what is often referred to stockkiping unit or product variants. Thank you for reading our article, may be useful to develop your business and hopefully after the reading of our arikel your business is more developed.